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"You vote for a party, not for a person." Nope nope nope. It's more complicated than that.
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1. We don't have a proportional representation voting system. So you directly vote for a person to represent your local constituency.
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1a. Yes, they may be tied to a party but that's not what you're voting for. Because our voting system is rubbish.
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2. The leader of the party that your prospective MP is tied to may massively influence your decision to vote them or not.