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This week's @replyall shows how people are unlikely to drop a simplistic model in favour of a complex but experimentally verifiable model.
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@replyall All well worth listening to discover more about Facebook's targeted ad algorithms and how much data they gather about you.
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If you use Facebook, go to facebook.com/ads/preferences/?entry_product=ad_settings_screen to see what Facebook knows about you. Here's some of mine:
