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Reading Tommaso Venturini's article on online conspiracy narratives and the link to oral cultures (doi.org/10.1177/02632764211070962). It's striking how much applies to contemporary UK politics where slogans are repeated like proverbs and ritualistic tongue-lashings like PMQs are central.
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Particularly since the Tories are fully embracing the kind of conspiracy narratives described in the paper which emerge from online cultures with different standards for 'evidence' and 'consistency'.