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Who are all these people who are watching adverts and feeling emotions in response to them? Adverts are there to wash over you as an annoying artefact of late capitalism while you engage your brain on literally anything else.
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Even the best advert in the world (this one: youtube.com/watch?v=msMehuZo3x8) is still a salesperson turning up in your screen to sell you something. They're not worth engaging with.