Some good points from Diane Podcast here. David Lynch isn't like Marvel Studios: he's not teasing announcements driven by a raft of PR people. He's a human and artist who uses the internet to chit-chat with folks. @DianePodcast/1356554990358265856
Their key point is that Lynch isn't ironic and I agree but perhaps in a different way to them. I explored this a bit in my MA dissertation but Lynch troubles cultural irony in a way that brings in sincerity. He's a sincere person whose work often explores the irony of culture.