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As we in the IT department are concerned with setting up appropriate systems to make the campus COVID-safe, I'm reading a lot of technology papers from private research and advisory companies. These tend to include drivers or motivations to get users to use new technology.
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These motivations to encourage adoption tend to be stuff like gamifying adoption, creating incentives via gift cards, and preventing access for non-compliant users. What I'm finding noticeable is that not one paper I've read suggests 'helping other people' as a motive.