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A great article about "performative abstinence" of popular culture. You can't understand culture or society if you don't engage with popular entertainment. @prospect_uk/1120622197138128896
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This happens a lot with critical theory where people try to use 'critical theory' as a method in their area but divorce it from the context of cultural studies and mass entertainment. Adorno and Horkheimer, for example, very specifically studied Hollywood and old Disney cartoons.
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There's a link between studying popular culture as indicative of broader societal trends and studying memes under capitalism that I gesture towards in my short @Fantastic_Next talk this coming Friday.